Why Internal Linking is Critical for E-commerce SEO

Why Internal Linking is Critical for E-commerce SEO? Internal linking is a critical part of a solid SEO strategy. It improves user experience, boosts PageRank, and can help you convert more visitors into buyers.

Internal links are essential to SEO because they tell search engines what pages are most relevant for a specific topic. However, implementing a proper internal link strategy can take time and effort.


Internal linking is critical for your ecommerce SEO link building strategy because it helps Google understand your site’s structure. It enables Google to build a site hierarchy, which bestows more value on certain pages than others and assists with accurate ranking.

It also makes it easier for visitors to navigate your site, especially if they find something they like on one page but need to click a different link to get to the page with the information they are looking for.

This way, they can easily find what they are looking for on your site and spend more time there – which is excellent for search engines as it tells them people are enjoying the results you offer in your search results!

For your internal links, use descriptive anchor text that includes the target keyphrase of the page you are linking to. Using a keyword phrase in your link text strongly indicates to Google that the page you connect to is relevant and essential.

Why Internal Linking is Critical for E-commerce SEO
Why Internal Linking is Critical for E-commerce SEO


Internal linking is crucial because it helps pass authority (page rank) from one page to another. This helps improve rankings for new pages by spreading the source of your top-performing content.

Likewise, internal links are important because they signal to search engines that a page is more important than a similar page. This helps Google better understand the importance of your website and increase its ranking.

A good internal linking strategy can also help visitors find more information about your products and services. This can help your site rank better and drive more revenue.

To get started with an excellent internal linking strategy, use tools to automate finding relevant articles and handpicking them to link to your new post. This can save a lot of time and effort.


The ability of a web crawler to access, navigate, and index pages on a website is known as Crawlability. It’s essential to optimize your site for this.

Ultimately, a website’s crawl ability means that search engines can easily find, index, and rank pages on your site. This often involves simple site maintenance, such as updating meta tags and adding new pages to your website’s index.

Crawlability can also be impacted by issues such as broken links or dead ends on your website. These can hinder your search engine’s ability to index your content and lead to declining organic traffic.

To help your website’s crawl ability, consider building inter-connected page-to-page links. These links should be relevant to each page’s content and provide the user with helpful context.


A good internal link strategy can boost search engine rankings and user engagement by helping users find content that is relevant to their needs. It also provides a path for search engines to crawl new pages, increasing visitor time on your website and creating a robust network of related pages.

SEO is a long-term strategy that will take time to see results, but when you’re consistent with your efforts, the results are often worth the wait. Especially for e-commerce websites, it can help you increase brand awareness, build trust with your audience and drive conversions – all of which translate to increased sales and ROI.

A critical factor for an effective internal linking strategy is to handpick articles relevant to your site’s topic. However, this can be challenging on a big website, with many writers publishing content regularly.

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