Why does Budweiser Use Clydesdales in Their Ads?


Budweiser Celebrates Prohibition Ending

Budweiser’s Clydesdales pull renovated turn-of-the-century beer waggons.

They were handed to the brewery’s CEO by his son in 1933 to mark prohibition’s end.

Horses were tied to waggons and sent to New York to deliver a case of Budweiser to former Governor Alfred Smith, who fought prohibition. On a tour watched by millions, they brought another crate of beer to Roosevelt.

Clydesdales appeared in Super Bowl ads starting in 1986.

In 2014, the horses hauled their own beer waggon in the St. Louis Tournament of Roses Parade after pulling floats from 1954 to 2011.

These instances highlight the horse’s impact. Beer trucks and accompanying advertising are common at parades and athletic events, but a horse-drawn beer waggon is more uncommon and likely to be remembered.

After the beer stated that the horses would not feature in 2010 Super Bowl advertising, supporters voted on Facebook to change their mind.

Healthy Holiday Marketing

The Budweiser Clydesdale Christmas advertisements are popular on social media. The commercial touches all audiences, pulls at the emotions, and avoids controversy.