The iconic Clydesdale from Budweiser overcomes an injury in a heartfelt new Super Bowl commercial.


Budweiser’s Emotional Comeback: A Clydesdale’s Journey to Resilience

Budweiser Returns to the Super Bowl with an Inspiring Tale

After a hiatus from the Super Bowl last year to focus on raising awareness about COVID-19 vaccinations, Budweiser is making a triumphant return with a heartwarming commercial that reminds viewers that “better days are ahead.” The ad, titled “A Clydesdale’s Journey,” directed by Academy Award winner ChloĆ© Zhao, is set to premiere during Super Bowl LVI on February 13th.

A Tale of Perseverance and Hope

“A Clydesdale’s Journey” narrates the story of a beloved Clydesdale horse, representing Budweiser, as it battles back from an injury sustained while jumping over a fence. Despite the challenges, with the support of stable personnel and a loyal canine companion, the Clydesdale regains its strength and ability to gallop once more. The commercial concludes with the poignant reminder that “Down Never Means Out.”

Symbolism Amidst Adversity

In the midst of the ongoing COVID-19 pandemic, Budweiser’s commercial serves as a symbol of resilience, reflecting the bravery and determination of the American people to persevere through difficult times. Director ChloĆ© Zhao aptly captures the essence of the journey to healing, emphasizing themes of perseverance, hope, and friendship.

Budweiser’s Commitment to Strength and Resilience

Daniel Blake, Group Vice President of Marketing for Budweiser and Value at Anheuser-Busch, expressed the brand’s intention to return to the Super Bowl with a message of strength and resilience. As America’s beer, Budweiser has a longstanding history of supporting communities through adversity, and this commercial is a testament to that commitment.

Highlighting the American Spirit

The commercial not only showcases the iconic Clydesdales but also features a stirring rendition of the national anthem by Gary Clark Jr., further emphasizing the enduring spirit of the United States. According to Blake, the Clydesdales symbolize hope, strength, and resilience, making them the perfect metaphor for telling this comeback story.

Budweiser’s Tradition of Excellence

Since the 1950s, the Budweiser Clydesdales have been a fixture in television advertisements, captivating audiences with their majestic presence. Their debut in the Super Bowl in 1975 marked the beginning of a longstanding tradition of excellence in advertising.

Giving Back to Communities in Need

In addition to the commercial, Budweiser is contributing to the Small Business Relief Fund, providing support to entrepreneurs and business owners during times of crisis. This commitment to social responsibility underscores Budweiser’s dedication to using its platform for good.

Conclusion: A Story of Resilience and Hope

As Budweiser makes its return to the Super Bowl stage, “A Clydesdale’s Journey” reminds us that even in the face of adversity, there is hope. Through perseverance, determination, and the support of others, we can overcome any obstacle. Budweiser’s commercial serves as a beacon of light, guiding us towards brighter days ahead. So, as we gather to watch the big game, let us be inspired by the indomitable spirit of the Clydesdale and the resilience of the American people.

Remember to tune in to Super Bowl LVI on February 13th to witness the premiere of “A Clydesdale’s Journey” and join Budweiser in celebrating the power of perseverance and hope.